In April, 2018, Geoff first suggested the idea for Readercoin at a presentation he gave to Princeton University students. In the talk, Cook proposes the “Framework of Good & Evil,” an ideation process that Cook developed. He suggests Readercoin as business idea that come from the framework.
Cook’s Framework of Good & Evil
Combine at least one deadly sin with at least one heavenly virtue
Find a parade and jump in front of it: Blockchain, AI, Augmented Reality, Gene Therapy, Prosumerization, Audiobooks, AR, Live Video
Add a novel twist by connecting one parade with an unrelated parade
Exploit known hacks of human algorithm in pursuit of a fundamental good